How To Create Your Brand Voice in GEM Software

Your brand voice is the heart of your messaging it sets the tone for how you connect with customers across emails, social posts, website content, and beyond. With GEM Software’s new Brand Voice Generator, you no longer need to manually craft your tone from scratch. Simply paste your brand text or drop a website link, and GEM Software will do the heavy lifting.

This powerful feature saves time, eliminates guesswork, and gives your team a strong starting point they can fine tune to perfection.

Why This Feature Matters

• Fast Setup: No need to manually type out your brand personality.

• Instant Consistency: Keep all communications aligned with one unified tone.

• Flexible & Editable: Easily tweak your generated voice to match your evolving brand.

How to Find It

1. Navigate to Marketing & Emails > Brand Boards from your GEM Software dashboard.

2. Click on Brand Voice.

3. Hit the “New” button.

4. Choose “Create with URL or Text.”

How To Setup

1. Go to Brand Boards → Brand Voice
   From the left-hand menu, access the “Brand Voice” section under Brand Boards.

2. Click “New”
   Begin the process to create a new voice.

3. Choose Input Type
   Select “Create with URL or Text.”

4. Enter Your Input

   • Option A: Paste your website URL (e.g., www.yourbrand.com)

   • Option B: Paste a block of brand-related text (like a mission statement, tagline, or homepage copy)

5. Click “Continue”

GEM Software will automatically analyze the content and generate a unique Brand Voice based on tone, style, and language patterns.

6. Review & Edit
   Your new Brand Voice will now appear, fully editable. You can:

   • Rename the voice profile

   • Modify tone descriptors

   • Adjust writing samples or word choices

Sample Scenario

Business Name: Stylish Dog
Use Case: The team wants to create a consistent tone for social media, blog posts, and customer emails.

Instead of manually listing tone words like “calm, natural, holistic,” they enter their homepage URL into GEM Software’s Brand Voice tool. Within seconds, GEM Software generates a Brand Voice with descriptors like “soothing, informative, and eco-conscious,” pulled directly from their site content.

The team reviews it, makes a few small edits, and now everyone from their content writer to customer support can use the same brand tone in all communications.

Pro Tips for Better Results

• Use your homepage or About Us page for stronger tone representation.

• Add your brand manifesto or core values text if the website doesn’t reflect tone clearly.

• After generating, review and tweak the wording to align with seasonal or campaign-specific language.

Conclusion

This feature is a game changer for brands that want to quickly scale consistent communication. Whether you're a solopreneur, agency, or corporate team, setting up a Brand Voice with just a URL or snippet of text makes onboarding and execution lightning fast.

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