Abstract:

Creating a course takes time, but waiting until launch to build your audience is a mistake. With the right tools, you can build interest and collect leads before your course is ready. GemSoftware makes this easy by offering automation lead capture and audience engagement tools.

Key Takeaways:

• Start building your audience before the course is live.

• Use landing pages and lead magnets to collect leads.

• Keep your audience engaged with automation tools.

• Validate your course topic using surveys and feedback.

• GemSoftware provides an all-in-one solution to make it happen.

Why You Shouldn’t Wait Until Your Course Launches

Most course creators focus too much on the content. They forget about marketing. If you wait until your course is finished, you miss key growth time. The best time to build momentum is while you create.

Think of your course as a product. Every product needs a pre-launch strategy. You need interest before launch. That’s how you get early sales and feedback.

GemSoftware gives you the tools to do just that. With this platform, you can set up everything in one place. No need for multiple systems or tech headaches.

Create a Landing Page That Sparks Interest

A landing page helps people understand what you’re creating. It should be clear, exciting, and easy to read.

Use these elements for your landing page:

• A compelling headline

• Short description of your course topic

• A lead magnet or early sign-up offer

• A form to collect names and emails

GemSoftware has drag-and-drop tools for creating beautiful landing pages. No coding is needed. It also integrates email collection automatically.

💡 Pro Tip:

Offer a freebie like a checklist or mini-training. This builds trust and gets people to opt in.

Build Excitement with Email Automations

Once someone signs up, don’t leave them hanging. You need to build a connection.

Use email automation to send welcome emails and updates. Share behind-the-scenes content and your journey.

Here’s a simple email flow to start:

1. Welcome Email – Thank them for signing up.

2. Story Email – Share why you’re creating the course.

3. Teaser Email – Reveal what’s coming soon.

4. Feedback Email – Ask what they hope to learn.

GemSoftware makes this easy with built-in automation tools. You can set this up once and let it run.

Use Surveys to Validate Your Course Topic

Not sure if your course idea will sell? Ask your audience.

Create a short survey and send it to your email list. Use their answers to shape your course content.

Questions to include:

• What’s your biggest challenge with [your topic]?

• What would you love to learn?

• What outcome do you want from a course?

GemSoftware includes form and survey features. You can collect answers and view analytics in one place.

Share Your Progress on Social Media

People love to watch a journey unfold. Use social media to share your wins, struggles, and milestones.

Talk about how the course is going. Share photos, behind-the-scenes videos, and small lessons.

Encourage people to sign up for updates. Add your landing page link in your bio and posts.

GemSoftware allows you to schedule and automate posts. Keep your audience engaged without spending hours online.

Offer Founding Member Spots

Let your audience feel special. Offer early access or a discount to those who sign up before launch.

This not only builds excitement but brings in some early sales.

You can create a countdown timer, early bird pricing, or limited spots offer using GemSoftware tools.

Combine this with urgency-driven emails and your list will grow fast.

Track Performance & Adjust in Real-Time

It’s important to know what’s working. GemSoftware gives real-time insights on email opens, clicks, and conversions.

Use this data to refine your landing page, emails, and messaging. Small changes can boost signups.

Track what content your audience responds to the most. Double down on that.

Why GemSoftware is the Best Tool for Pre-Launch Growth

GemSoftware isn’t just for running a course. It’s perfect for everything leading up to it too.

Here’s what you get:

• Easy-to-build landing pages

• Automation tools for email and social media

• Lead capture and survey forms

• Sales funnel templates

• Real-time analytics dashboard

You don’t need to be a tech expert. It’s all drag-and-drop, point-and-click.

Whether you’re just starting or planning a big launch, GemSoftware helps you do it all from one place.

Conclusion

If your course isn’t ready, your marketing still can be. With GemSoftware, you can grow your audience and validate your idea fast.

Start simple. Create a landing page, set up an email sequence, and talk to your audience.

By the time your course is ready, you’ll have people waiting to buy.

Don’t wait to build your audience—start now with GemSoftware.